Media Analysis
The MSC 2025 in the Media
The Munich Security Conference 2025 took place at a pivotal moment of change: a new US administration took office in January, a new cycle of European legislature commenced in Brussels, and German parliamentary elections followed one week after the conference. From February 14 to 16, 2025, the Munich Security Conference offered an unparalleled platform for high-level debates on our time’s key foreign and security policy challenges. The MSC once again attracted hundreds of media representatives from all around the globe to cover the discussions.
The MSC strives to continuously improve its services for journalists and aims to ensure a productive atmosphere allowing for a fruitful and interactive coverage. Over 1,500 media representatives from 61 countries covered the MSC on-site, making it a significant media event. In addition, a significant number of live-stream viewers followed the numerous high-level discussions online. This year, we saw an increased interest in the MSC on various platforms and among the public, which was reflected in the strong international coverage in print media, radio, and television as well as the high response to the MSC's content on social media platforms.
MSC Communications at a Glance
Our annual Media Analysis is designed to measure and showcase significant trends within the national and international media coverage of our flagship conference. It not only presents key developments but also highlights special issues, media partnerships, and on-site MSC media and digital communications activities. Our goal is to provide readers with a comprehensive overview of the MSC's media portrayal.
Overview
Geographical Distribution of Print Media Articles
> 1,500 accredited journalists from 61 countries / + 25% compared to 2024
8,173 newspaper articles / + 4.3% compared to 2024
7,235 newswire reports / + 38% compared to 2024
> 793,600 total visits of the MSC website in February 2025 / + 94% compared to 2024
> 478,000 MSC livestream views / + 48.3% compared to 2024
> 21,6 million total impressions (incl. paid advertising) / + 165% compared to 2024
> 41,800 new fans and followers / + 93.5% compared to 2024
1,106 posts by the MSC across all social media platforms / + 44.6% compared to 2024
Host Broadcaster
Media partners
